I've been waiting for Cultural Capital to publish her thoughts about how the National Theatre saved lockdown and what it means for future audience relations.
We've discussed it a couple of times in recent weeks, having both noticed a change in the relationship between theatres and their audiences.
Without a communal space to congregate in, theatres have had to reach out like never before to find an audience - and without live performance, they've had to be inventive in their offer.
As the piece says, the National Theatre's NT Live has been a boon but even more so has been the 'behind the scenes' Zoom chats with the cast and creatives. You'll have to read the piece to get Cultural Capital's full thoughts about how this might fuel changes.
We have also discussed how theatres have been far more responsive on social media, again reaching out to engage with their audience noticeably more than has been done in the past.
Have theatres realised that they need to build a relationship with their audiences in a far more engaged and meaningful way than they have in the past?