@TheElTrainEvent or how tickets can go for £25-£45 in less than 24 hours
20/10/2013
Bit of a theatre mystery being acted out in East London and I'm not talking about a potential transfer of the Woman in Black.
On Friday it was announced that in December three short Eugene O'Neill plays are to be performed as a trio with theatre-fav Ruth Wilson starring in two and directing one. Packaged as the El. Train Hoxton Hall in East London is the venue for the production which will combine "live music" with "completely immersive design".
Interest started to bubble among the theatre Twitterati; who wanted to go and when etc but it soon turned to consternation as the ticket website - run exclusively by Just Opened London - started showing weird date ranges, differing start times and sold out dates.
@nathanaelkent tweeted that he'd got a ticket priced £25 but when others tried the site wasn't selling anything. Then just an hour later the tickets had gone up to £35. More scambling, shenanigans with the website followed by consternation. This is 70 minute show and some decided that £35 was just too pricey. But then overnight the price rose again so that by Saturday morning tickets were listed as £45 and remain at that price.
The price rise wouldn't be such a mystery if Just Opened London were operating an airline style ticketing policy but there is nothing on the website to indicate that this is the case or any explanation of there pricing system at all. Indeed an email from Just Opened to Nathanael referred to his tickets as a limited allocation of 'earlybird' prices which was the first time he'd heard them described as such.
Aside from the website going native and sharp prices rises there is another question to be asked, is £45 for a 70 minute production in a fringe venue good value?
If anyone can shed any light on the ticketing policy for these short plays then please do let me know. I for one, won't be going because £45 does seem a bit steep - and I take umbrage at a site that doesn't explain its ticketing policy.