Since rumours first appeared in a What's On Stage forum last weekend that David Tennant and Catherine Tate were going to be working together this year in Much Ado About Nothing, fellow theatre twitterers have been working overtime to unearth more details.
So with everyone already worked up into a lather of anticipation it was no surprise that when Tate and Tennant appeared on BBC Breakfast this morning under the guise that they would be announcing something, anticipation went into overdrive.
And of course the rumours proved true, with the two announcing they are taking the roles of Beatrice and Benedick in a production at the Wyndhams Theatre from May 16. Cue Delfont Macintosh Theatres ticketing website melt down and box office chaos as staff weren't so much left unprepared but left in the dark, having not be told about the announcement (well done management).
As the day has worn on the news has continued trending on Twitter as the trials and tribulations of ticket purchases was reported. Twitter became the place to share the joy of success and frustration of frozen web browsers. I can't remember a bigger theatre buzz for quite some time and it was great to be part of although I could only guiltily report that my tickets had been successfully bought for me by @polyg who seems to have magical booking powers when it comes to this sort of thing.
It has certainly eclipsed the hype surrounding the announcement that Danny Boyle would be directing Benedict Cumberbatch and Jonny Lee Miller in Frankenstein at the National. Lets just hope that it lives up to expectation.
PS Hope everyone who wanted tickets managed to get them, having been at the wrong end of a frozen browser too many times to mention I can feel for you.
PPS Delfont Macintosh will be laughing all the way to the bank on this one. It's bound to sell out, if it hasn't already, and top price seats are over £60 which is ridiculous (and why I only go to the West End very occasionally) although a relative bargain compared to what they are asking for the best seats to see Keira Knightley tread the boards at the Comedy Theatre...And no I'm not tempted to part with hard earned cash by Ms Knightley's casting.